Tim Brunson DCH

Welcome to The International Hypnosis Research Institute Web site. Our intention is to support and promote the further worldwide integration of comprehensive evidence-based research and clinical hypnotherapy with mainstream mental health, medicine, and coaching. We do so by disseminating, supporting, and conducting research, providing professional level education, advocating increased level of practitioner competency, and supporting the viability and success of clinical practitioners. Although currently over 80% of our membership is comprised of mental health practitioners, we fully recognize the role, support, involvement, and needs of those in the medical and coaching fields. This site is not intended as a source of medical or psychological advice. Tim Brunson, PhD

Don L. Price



Mr. Don L. Price - Coaching Minds To Succeed: Professional Keynote Speaker, Author, Master Hypnotherapist and Sales/Marketing, Positive Change Solutions Provider -- has more than 36 years of high-level corporate experience in marketing, sales training, management, hypnosis and personal success coaching.

As vice president of management development and retail operations for a major retailer of a large international corporation, he was a key motivating factor for increasing sales from $39 million to over $100 million in annual revenue.

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Professional Hypnotherapy: Reality, Dream, or Illusion



by Tim Brunson, PhD

In 1957, Harvard professor, Samuel P. Huntington wrestled with the role of a professional military in relationship with their civilian masters. He defined professionalism as an association bound together by a common code of ethics. Even though his views have been occasionally referenced as authoritative by others, the elusiveness of the meaning still ranges from the extremes of elitism to almost humorous banality. At one end it refers to the most educated among us and at the other includes anyone who performs services for remuneration. Yet somewhere between the most skilled surgeon and members of the world's oldest "profession," there must be an appropriate place for competent clinical hypnotherapists. My intention here is to explore the definition of the term "professional" and to discuss its relevance to our practices.

Dictionaries tend to be just a tad more specific than common usage. According to one explanation, the word professional could reasonably describe anyone engaged in a similar trade or occupation. Furthermore, while a lack of a formal dues collecting association of pick pockets would eliminate them from Huntington's criteria, my experience working in the criminal justice system has revealed that even these crooks tend to have minimal ethical standards. Hence, as they are in a common "trade," they too could claim professional status.

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