Tim Brunson DCH

Welcome to The International Hypnosis Research Institute Web site. Our intention is to support and promote the further worldwide integration of comprehensive evidence-based research and clinical hypnotherapy with mainstream mental health, medicine, and coaching. We do so by disseminating, supporting, and conducting research, providing professional level education, advocating increased level of practitioner competency, and supporting the viability and success of clinical practitioners. Although currently over 80% of our membership is comprised of mental health practitioners, we fully recognize the role, support, involvement, and needs of those in the medical and coaching fields. This site is not intended as a source of medical or psychological advice. Tim Brunson, PhD

The Five Core ANNH Concepts



by Tim Brunson, PhD

Advanced Neuro-Noetic HypnosisTM is designed as a system that is solidly supported by scientific research, which then logically progresses to specific protocols. The intent is to create a system with a strong evidence-based rationale that provides more efficient and effective techniques. Previously, I covered its origin and guiding principles. In this article I will continue my discussion by giving brief explanations regarding the five core concepts upon which it is based. These are patterns, balance, inhibition, plasticity, and entrainment.

Before getting into these I want to again give you some of my reasoning. During my initial certifications and the beginning of my doctoral courses, I was constantly exposed to a variety of script writing techniques, which were to be used to produce guided imagery for different things such as habit cessation and healing. The presented rules were rather simplistic. I was instructed to use positive words and phrases and a mixture of metaphor and direct suggestion. In turn, this was justified in terms of "whole brain thinking" clichés and even more advanced concepts such as Robert Sperry's left-right brain and the triune brain. From that point, it was hoped that the wonderful entity called the subconscious mind would somehow miraculously figure out a solution and change the subject's life. This was pretty much how I started my career as a clinical hypnotherapist. While I was pleased by the results that my clients experienced, later when medical doctors began challenging my rather anecdotal claims, it was through efforts to find research evidence and my pursuit of neurology, quantum physics, and energy modalities that my way of thinking suddenly changed.

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