by Coach Cary Bayer

A marketing coach for alternative therapists, my work is a lot like these healers who I work with in that we both relieve headaches, stress, and strain. Perhaps because my name is Bayer--the name of a pain reliever that works wonders--some coaching clients sometimes wish that my coaching would solve all their business problems. Coaching plus a therapist's efforts, can. But coaching alone isn't a wonder drug that you pop into your mouth and you suddenly have more clients than you can handle. Don't get me wrong...usually, when a healer makes attitudinal shifts that coaching brings about, business suddenly picks up. But ongoing success usually requires combining attitudinal shifts with marketing changes. As the saying goes, "Only a new seed yields a new crop."

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