Tim Brunson DCH

Welcome to The International Hypnosis Research Institute Web site. Our intention is to support and promote the further worldwide integration of comprehensive evidence-based research and clinical hypnotherapy with mainstream mental health, medicine, and coaching. We do so by disseminating, supporting, and conducting research, providing professional level education, advocating increased level of practitioner competency, and supporting the viability and success of clinical practitioners. Although currently over 80% of our membership is comprised of mental health practitioners, we fully recognize the role, support, involvement, and needs of those in the medical and coaching fields. This site is not intended as a source of medical or psychological advice. Tim Brunson, PhD

Exploring the Power of Suggestion



by Tim Brunson, PhD

No other field so completely, overtly, and explicitly uses the power of suggestion as does hypnotherapy. Yet although the term is frequently used by practitioners – including the general public and those who use hypnosis for other purposes – when challenged, I sincerely doubt that the presumptive user could adequately explain it. Even popular dictionaries fail to give explanations of substantive relevance. Implying – or may I say suggesting – that a suggestion is merely an idea or proposal that may be considered does little to clarify how a verbal, physical, or mental act could influence a future action or state and thus precipitate a transformative experience.

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