Bob and Deidre Griswold

Bob Griswold

Bob Griswold is internationally recognized as a long-time leader in the field of human potential. He founded Effective Learning Systems, Inc. in 1972, and has personally taught over fifty thousand people techniques for relaxation, memory, stress management, controlling habits, goal achievement and self-esteem through seminars conducted for corporations, government agencies, and the general public.

One of his early students was the beloved Sister Giovanni, who used Bob's methods of self-development extensively and very successfully to help troubled students at the Guadalupe Area Project School in St. Paul, Minnesota.

Bob has presented many conferences and workshops at the University of Minnesota and other colleges featuring world-renowned speakers such as Norman Cousins, Bernie Siegel, R. Buckminster Fuller, Karl Menninger, Carl Simonton, Gerald Jampolsky, Wayne Dyer, Joyce Brothers, etc. Many of these prominent professionals have become members of ELS's Board of Advisors, and have contributed a great deal in their knowledge and friendship.

Bob's work soon evolved into the most popular series of individual self-help audiocassettes in the industry. They are the top selling line of self-help audio programs in North American retail bookstores – including over 15 years on the Barnes & Noble Bestsellers list - and have sold millions via mail order and the Internet.

The same principles of improving self-esteem, which have been so effective for adults attending his seminars and listening to his tapes, are now available for children on Songs for Self-Esteem™.

Bob wrote all of the music and lyrics on Songs for Self-Esteem, Volumes 1 and 2. He enlisted the assistance of some of the top producers, arrangers, vocalists, musicians and studio facilities available to help realize his dream to help children make a better future for themselves...and the world.

Bob also served as a consultant to the Science Museum of Minnesota, as Vice President of the Minnesota Futurists and was appointed by Governor Arne Carlson to the Minnesota Early Childhood care and Education Council.

At the request of Warner Books, a division of AOL Time/Warner, Bob wrote How to Attract Money™, which deals with the relationship between self-esteem and financial success. It is based on one of his most popular self-help audio titles, and has been printed in seven languages.

Deirdre Griswold

Deirdre Griswold helped found Effective Learning Systems in 1972. She has authored many programs including, Creative Thinking, Creative Problem Solving, Relaxed Speed Reading, Walking and Active Life Tapes, Effective Mediations, Reboundercize, and co-authored the While-U-Drive® series.

She is currently the Vice President and Operations Manager for ELS and is responsible for designing and implementing the online store.

In 1979, Deirdre was selected as one of the outstanding women in business by the Greater Minneapolis Chamber of Commerce.

She is also a licensed private-vocational teacher in the State of Minnesota and is a gold certified fitness instructor for I.D.E.A., and A.C.E.