by Tim Brunson DCH

What is a great presentation? Many of our readers also do professional speaking. Others may occasionally find themselves giving talks. As a hypnotherapist, NLP and hypnotherapy trainer, as a former top training administrator for 40,000 American soldiers, and as professional speaker, I have some very definite ideas of the structure of phenomenal presentations. I've studied many of the most inspirational speeches of the Western civilization and reviewed numerous talks by talented presenters who command $10,000 to $20,000 per keynote. What I've learned is contrary to most conventional thought.

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As a therapist I consider not only the how the memory (or gestalt) was encoded during a Initial Sensitizing Event (ISE), but what effect that the event had and has on the person both physiologically and mentally. If the event is traumatic enough to cause stress, the fight and flight defense mechanism will lead to increased cortisol flow, IL-6 fluctuations, and eventual adrenal fatigue. Mentally/Neurologically, dominant "brain maps" may be created, which perpetuate an overactive anterior cingulate (ACG), result in a continual looping (such as in PSTD) and create further mental dysfunction as the ACG will compete for energy resources (hemoglobin and oxygen, specifically).

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Dr Leila Edwards is the leading consultant hypnotherapist and motivational coach based in Bahrain, where she is Director and Senior Consultant of The Makeover Experience. Leila works in private practice as well as the corporate sector and runs courses in personal and professional development. She established the first international UK-accredited Professional Practitioner Diploma in Hypnotherapy in the Gulf, in association with the Essex Institute of Clinical Hypnosis (EICH). A qualified counsellor and therapist, Leila was personally trained in advanced and clinical hypnotherapy by a number of leading practitioners, including Valerie Austin and Gil Boyne, a renowned hypnotist, educator, and founder of the American Council of Hypnotist Examiners.

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Int J Clin Exp Hypn. 2008 Apr;56(2):214-28. Marc I, Rainville P, Dodin S. Laval University, Québec City, Canada.