Thinking Thin: D.E.P.T.H. of Behavior

Thinking Thin: D.E.P.T.H. of Behavior is a cute and enjoyable-to-read small book by one of hypnosis' master marketers, Tom Nicoli. He spends a large portion of the book eloquently expressing his opinion about the current obesity epidemic facing the Western world. Then he presents a well-communicated explanation about how self-hypnosis can be easily performed by the reader.

When I picked up this book the first thing that caught my eye was the claim on the cover that the book represented "A Startling New Approach." Then when I reached page 25 I was shocked when he admits that, "most of the information in this book is not new." Unfortunately, I agree more with this statement rather than the cover's claim. A surprising portion of the book was dedicated to trying to convince the reader that there is an obesity epidemic, a fact readily accepted by any reader that picks up the book hoping to find a self-help solution. As I read the book, I kept on asking if he was ever going to present a program. Toward the end of the book he finally gets to a concise explanation of self-hypnosis and gives an example of how a weight-loss oriented person could use this skill. However, even the technique that he explains is a pretty well known and accepted one within the hypnosis arena. The only thing that I found "startling" about Mr. Nicoli's book was the lack of content.

As a charismatic speaker and marketer, Mr. Nicoli has contributed enormously to the popularity of hypnosis as a self-help modality. In fact, as the founder and leader of World Hypnotism Day all of us in the profession owe him a deep gratitude for his ambassadorship. And, as I have no doubt as to the credibility of his claims that through one-on-one and group therapy, as well as his enormously prolific creation of CD's he has helped thousands of people throughout the world. Nevertheless, Thinking Thin appears to serve more as a 103 page infomercial for his other products and services, rather than a contribution to the field. If the reader wants a quality, self-help book on weight loss, I would recommend that they spend about $8 more and purchase Roger Moore, Ph.D.'s, book instead.

For more information visit: www.TomNicoli.com