In 1978 Richard Bloch, co-founder of H&R Block, was diagnosed with cancer. The prognosis was that he would be dead in three months. After two years of aggressive therapy he recovered. Wanting to make a difference in the lives of others struggling with cancer, he sold his interest in H&R Block and founded The Cancer Hotline in 1980, and the Block Cancer Support Center in 1986. He sponsored a national computer database, the Physician's Data Query, with the latest research and treatment protocols for every known form of cancer. Today this database is operated by the National Cancer Institute in Bethesda, Maryland.

Richard and his wife, Annette, wrote Fighting Cancer, a book offering self-help advice. Their second book, A Guide for Cancer Supporters1, is for family and friends of those who have cancer. Both books offer inspiration and hope, encouraging cancer patients to fight to live, instead of waiting to die. These books also recommend that cancer patients supplement medical interventions with psychotherapy, guided imagery, and clinical hypnotherapy. In the 1970's the use of such therapies in the treatment of disease was almost unheard of and to suggest such an idea bordered on heresy. Three decades later, supplemental therapies such as hypnotherapy, acupuncture, therapeutic massage, nutritional counseling, and neuro-feedback are widely considered as essentials in the holistic approach to health and the treatment of disease.

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