With each newsletter IHRI is now offering a free hypnotherapy demonstration and script to all of our subscribers and visitors to our blog. Click here for download. This short script uses ANNH technqiues for Mind/Body healing.

From the Editor by Tim Brunson, PhD The Demise of Clinical Hypnotherapy In 1953, in what is probably the most famous cartoon quotation, Pogo stated that "We have met the enemy and he is us." No other utterance so closely conveys my misgivings and concerns about the struggle between the clinical approach to hypnotherapy and the rather idealistic one, which is too much en vogue in contemporary practices. My initial training and the numerous certifications previously received from four well-established international hypnotherapy associations clearly stated that I possessed clinical credentials. Yet upon further reflection and after being challenged in 2006 by a group of medical doctors to reconcile my accomplishments with relevant scientific literature, I started questioning how my colleagues – and even those in the medical and psychology professions – were using the word clinical in regards to hypnotherapy. This pondering continued during my successful efforts to complete a PhD dissertation on neurology and hypnosis. During that process I was expected to clarify, validate, and cite my various statements and claims. Many of my concerns emanate from those efforts. There are two significant trends within the hypnotherapy community. The first is what I call "idealism," which fits quite well with spiritualism and the smorgasbord of New Age beliefs that have become increasingly popular since the 1960's. The second is a desire to move hypnotherapy back into the more scientific arena first proposed by the 19th Century French physician Ambroise-Auguste Liébeault, who I consider to be the father of clinical hypnotherapy. Frankly, I believe that the latter must triumph over the former if hypnotherapy is to survive as a relevant endeavor. Additionally, it is somewhat of an irony that most hypnotherapists and many other practitioners within the non-medical and psychological fields generally take an idealistic approach – although they frequently self-apply the clinical label. Meanwhile medical and other psychology-licensed practitioners regularly conduct what they call clinical activities all the while basing their approaches to hypnosis predominantly on idealistic myths. However, it should not be lost on readers that the latter group has superior cultural and legally-sanctioned authority. And, they frequently lead efforts to prevent the former from using the clinical moniker. Truthfully, this seems like a kettle-calling-the-pot-black situation. Unfortunately, the success by the second group stems largely from the first's refusal to comply with scientific expectations. To understand the foregoing it is helpful to explore the meaning of idealism, clinical, and even the term science. Idealism refers to ideas or thoughts, which are based solely on beliefs and devoid of any verification through observation or rationality. This is best described as a faith-based approach. Another way of saying this is that an idealistic practitioner believes in their statements and activities regardless of the lack of any substantial validation through scientific processes. On the other hand, the word clinical actually means observed or observable. A judgment such as a diagnosis, which is confirmed through observation, would qualify as a clinical one. Thus a practitioner cannot claim to be involved in a clinical practice unless his or her methods are backed up by empirical observations, which if adequately substantial would be considered to support evidence-based conclusions. More Currently 119,249 integrative health care practitioners and coaches receive this newsletter. Our Institute is dedicated to clearly establishing the credibility of all integrative modalities, not just hypnosis. We sincerely believe that this is for the best interests of the public around the globe. In order to fulfill this mission, we need your support. In early June we began offering memberships to the Institute. Funds raised from memberships and our educational endeavors will aid in our expansion. As our subscriber base has grown from just over 500 during our first year, we realize that there is strong need for us to expand until we can take our message to hundreds of thousands (if not millions). This will not happen unless we get your assistance. If you are a member, I would like to express my sincere gratitude. If you are not, please join today. By joining you are benefiting mankind and your profession.

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