Tim Brunson DCH

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An investigation of smoking cessation video content on YouTube.



(Editor's Note: The author's of this article fail to substantiate their statements regarding the ineffectiveness of the techniques demonstrated in the referenced videos. It is surprising that this article survived the proper peer-review and was accepted by Substance Use & Abuse. My concern about the accuracy of the article does not imply that additional documentation regarding case studies and the need for more peer-reviewed scientific articles regarding the use of hypnosis for smoking cessation.)

This study examines smoking cessation content posted on youtube.com. The search terms "quit smoking" and "stop smoking" yielded 2,250 videos in October 2007. We examined the top 100 as well as 20 randomly selected videos. Of these, 82 were directly relevant to smoking cessation. Fifty-one were commercial productions that included antismoking messages and advertisements for hypnosis and NicoBloc fluid. Thirty-one were personally produced videos that described personal experiences with quitting, negative health effects, and advice on how to quit. Although smoking cessation content is being shared on YouTube, very little is based on strategies that have been shown to be effective.

Subst Use Misuse. 2011;46(7):893-7. Richardson CG, Vettese L, Sussman S, Small SP, Selby P. School of Population and Public Health, University of British Columbia, Vancouver, British Columbia, Canada. chris.richardson@ubc.ca

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